Interactive video

A tool of effective digital Brand Marketing

May, 24th, 2019

By Anna Chertkova

Marking its 40th anniversary as the world’s largest honor for video and television content across all screens, The Telly Awards has recently announced this year’s winners.

Founded in 1979, the Telly Awards honors video and television productions across all screens and receives over 12,000 entries from 5 continents. All works are judged by The Telly Award Judging Council, a competent jury of over 200 leading video and TV experts from advertising agencies, production companies, and major television networks.

This year 77Agency was recognized as Bronze Winner in two categories for Interactive Video Experience #APERFECTDAY with Forte Village Resort.

Forte Village Resort offers every holiday experience imaginable.

Our goal in 77 was to illustrate to the visitors of the Resort webpage a huge selection of fantastic holiday deals available online. We opted for interactive video advertising, as an effective and scalable brand awareness tool that helps brands make a lasting impression and magnify awareness. Which is just what brands want, right?

This is why we invited guests to create their own #APerfectDay through an interactive branded video content where viewers can decide at the end of each video what to do next and create a special day out of the several possible video options.

We have developed the creative concept of the campaign, shot the entirety of the video experience film and implemented animation on the website.  We also run a teaser campaign building hype and suspense on social media, and featured dedicated editorial content to increase engagement with potential customers.

So proud of the whole team!

And curious what the next wave of technology will bring!