Apart from Michael Jackson’s death and the Iranian elections, two news stories that greatly increased total time spent for online video in the month of June, July continued to prove to be a strong month with 21.4 billion videos viewed during the month.
According to comScore Video Metrix, 158 million US Internet users watched videos in July, it’s an audience record hit. In addition, the duration of the average online video was 3.7 minutes and the average viewer watched about 500 minutes of video.
Also in July, Google websites ranked as the top U.S. video property with 8.9 billion videos viewed, while YouTube accounted for more than 99% of all videos viewed.
Here are some more facts from the comScore research:
- 120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer)
- 48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer)
- The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer
- The duration of the average online video was 3.7 minutes
What do these results tell us? Well, for starters, these are all positive signs for the online video industry. Both the quality and amount of content being uploaded online is greatly increasing as well as the audience watching it.
Moreover, trends show that people are accessing the internet more and more while the average time spend watching TV is declining. In fact, Microsoft predicts that internet consumption is set to overtake TV by 2010 as the most used form of media.
It is very important for advertisers and marketers to take these predictions and statistics into consideration and brainstorm on any alternative strategy in which the two (TV/online videos) can converge in order to take advantage of both consumer audiences.
And most importantly, don’t forget to optimize your online videos for YouTube or any other website to achieve a good position on the search results!