Trademark protection

77Agency helps clients enforce trademark and brand protection against search engine abuse. This type of trademark abuse typically involves manipulating search engine marketing methodologies to confuse the relevance of search engine results and direct traffic away from the legitimate brand owner or partner sites.

77 work jointly with all it’s search engine partners in order to recognise and halt blatant breaches of rights, correcting them and monitoring for other signs of trademark abuse. Additionally, we can help formulate guidelines for our clients to ensure such activity is avoided.

2009 The Year of the New Media Revolution

77Agency: 2009, The Year of the New Media Revolution

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"The emergence of online advertising trading platforms is helping automate what has traditionally been a very manual process and is driving the growth of display advertising, which will make it interesting to see how they develop across a wide media."

Roger Williams, International Marketing Director at Right Media


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