Trademark protection

77Agency helps clients enforce trademark and brand protection against search engine abuse. This type of trademark abuse typically involves manipulating search engine marketing methodologies to confuse the relevance of search engine results and direct traffic away from the legitimate brand owner or partner sites.

77 work jointly with all it’s search engine partners in order to recognise and halt blatant breaches of rights, correcting them and monitoring for other signs of trademark abuse. Additionally, we can help formulate guidelines for our clients to ensure such activity is avoided.