Search Engine Optimisation (SEO), also known as Natural Search is a term used to describe the methods employed in modifying a website to improve its visibility in ‘natural’ or non Paid-for search engine listings. If done well, it can be an impressive way to reduce SEM costs.
Research shows that, after typing in their chosen Key Words, a large proportion of people initially eyeball the top-centre of a page of search engine results - as opposed to the PPC ad results that may surround it. What is even more pronounced is that high Natural Search rankings ensure prominent visibility (See diagram below), with significant Click on those links.
In other words, generating traffic to your site can be achieved with the addition of Natural Search and can be a suitably cost-efficient companion to the PPC option. For existing websites, 77Agency acknowledges the weaknesses of SEO, as the top Natural Search rankings are generally less certain, less flexible and can not be guaranteed in the same way as PPC. However, there is plenty of activity that can be undertaken to quickly and efficiently improve an existing website’s natural listings rankings without the need for dramatic changes to the website. In addition, a larger restructuring can be undertaken to fundamental change and optimise the website, significantly improving its the natural listing position.
77Agency carries out projects on behalf of clients of all sectors and sizes with the aim of ensuring that your website achieves high Natural Search rankings and traffic ROI - that it is optimised to achieve this. The determinants differ considerably from the PPC ranking model - the main difference being that the non-commercial nature of SEO excludes the ability to bid on Key Words or otherwise pay for rankings. In theory, everyone has the same shot.
However, we enable companies to get those determinants spot on, gaining maximum exposure, while simultaneously avoiding the pitfalls of Natural Search. At a glance, some of the techniques used involve:
- Analysing and restructuring complete website configuration.
- Ensuring valuable content, which will also help to encourage linking from other sites.
- Examining best-practice SEO processes according to the variable Search Engines.
- Improved copywriting on the website to emphasise Key Word search activity, taking into account frequency and distribution of relevant terminology.
- Enhance composition of website “Landing Pages”.
- URL submission: We help submit your site pages to the various Search Engines.
- Site coding: Introduction of Meta-tags, file and image naming, HTML titling.
- Ethical SEO: Ensuring your company reputation by adhering to Natural Search “rules”.
77Agency will mould their SEO stratagem to your needs - in other words, you will get a bespoke solution to fit your exact requirements - not a ‘one-size-fits-all’ patch.
What else can you expect from us?
- Strategy: What does the company want from their SEO efforts? What are the differentiators that set apart your brand from others? How does Natural Search fit in with the company’s marketing mix? All strategic aspects will be reviewed and incorporated into a set of strategic recommendations that 77Agency can implement…
- Recommendations: 77 will provide independent, best practice recommendations that we can implement. Alternatively, we can come in and help your marketing and web team deploy the strategy.
- Pricing: Our pricing reflects the level of optimization desired and the amount of work required to realise this - this can vary considerably, but we will provide the right price for the right work.
- Reporting: Ranking and performance reports tracking all Natural Search activity will be submitted to the client on a regularly agreed basis.
- On-line Client Access: Client has access to on-line monitoring tools and reporting.
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