77Agency has developed a range of proprietary software designed to streamline and optimise the management of online marketing campaigns, regardless of channel.
77Tool – bidding and tracking technology that can track performance across any channel, from search to affiliation, e-mail, display or lead generation campaigns. Multi-channel campaigns can be managed through one interface in real time.
Social Ads Tool – resource for new media marketing and advertising agencies for the management of large, highly-targeted advertising campaigns on Facebook.
Allin1Social – content management application for Facebook Fan Pages with scheduler and analytics feature.
Twitter Tool – platform developed to promote the use of Twitter as a direct response marketing tool.