Display advertising is a form of digital communication predominately used for the development and reinforcement of brand awareness. In its simplest form, it is implemented using banners purchased on a CPM basis (cost per thousand impressions) on sites with the client’s required socio-demographic reach.
77Agency offers clients the opportunity to run campaigns on the principal high-traffic sites including:
- Major publishers
- The Google Content Network and YouTube
- Aggregators of display traffic for the mobile market (mobile phones, tablets…) such as AdMod or Apple iAds
- The long tail of independent sites in relevant sectors.
Creativity is one of the keys to success and 77Agency’s team has considerable experience of developing highly creative banners in a wide range of formats, making use of animated or Rich Media formats.