Demand Site Platforms (DSPs)
There are complex systems available for purchasing traffic (impressions, clicks) that make use of technology to aggregate enormous numbers of impressions and make them available to buyers via an auction platform similar to those used by the financial markets for share trading.
These platforms are often called DSP’s (Demand site Platforms).
The DSP digital platforms permit 77Agency (and other qualified users) to access huge amounts of traffic and buy online media space at the best possible price, based on the logic of supply and demand.
The principal DSP platforms include:
- RightMedia (77Agency has been a certified partner since 2009)
- Rubicon
- DoubleClick
- AppNexus
- PubMatic