Affiliate Marketing is a form of online advertising that, in simple terms, connects potential advertisers (often called merchants) with individuals or companies (affiliates) who market the advertiser’s product or service using a range of online channels on a commission basis based on sales or fixed fee for a specific action (for example the opening of an account or credit card application). The contractual and administrative relationship between the merchant and the affiliate is managed by a third party – the affiliate network. The affiliate network manages all administration and financial transactions between the merchant and affiliate as well as providing tracking and targeting technologies via an online platform.
Affiliates may use any of the available online channels in order to generate sales for the merchant including email marketing, search, comparison sites, cash-back sites, blogs and feeds, social media and shopping directories. Commission can be paid to affiliates on a CPA (cost per action), CPL (cost per lead) or CPS (cost per sale) basis.
77Agency has direct relationships with all of the major affiliate networks and has a team of specialists who work closely with each of the networks to maximise campaign performance.
77Agency has been awarded the status of zanox Certified Agency in recognition of our experience in managing leading performance campaigns on the zanox networks and our strong and collaborative partnership with the zanox management team.