SEM – Search Engine Marketing
Search Engine Marketing used to simply refer to the sponsored text links on the right hand side of the Google results page. Now “Search” has grown to include images, local, mobile and video (throughYouTube), with more products being tested and developed every day. At 77 we strive to be one of the few agencies able to react quickly to new opportunities and get involved with new products often at the testing phase.
Search advertising is effective as it reaches customers at the point at which they are actively looking for information and it has consistently proven to be a cost-effective, direct sales and branding tool generating a positive ROI.
77Agency is accredited by all the major search engines. We are a Google Adwords Certified Partner, a Microsoft asExcellence Member and a Yahoo! Certified Agency. However, a successful search campaign is not just about the ad text or image – the landing page can make the difference between a sale, registration or lost customer. As a Google Website Optimizer Certified Partner and a Google Conversion Professional, 77 has an Account Management Team that can help with everything necessary to optimize a search marketing campaign – from the installation of Google Analytics to the design, set up and management of multivariate testing for landing pages.