Test, test, test! Let you visitors find what they want to see!
Google Website Optimizer is a web marketing tool which allows you to test different versions of the same web page for efficiency. There are two basic approaches to testing:
Multivariate testing
You tell Google which page sections you want to test and provide the different variation for every section. This could be a header, a call-to-action, an image or any other part of a page. Website Optimizer makes sure that all possible combinations of variations are tested.
A/B testing
You provide 2 or more interchangeable pages and the tool rotates them evenly for your visitors. This option suits well for pages with don’t get much traffic.
The conversion statistics is collected and displayed in a clear fashion.
In a few words, by means of the tool you can make you visitors “vote” for possible changes in your page. And after you might want to implement the “elected” changes and increase the overall site performance.
77Agency offers its rich experience in setting up, fine-tuning and interpretation of results in Google Website Optimizer. Contact us for more information and discussion of your individual support plan. Take advantage of our expertise!
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