Google Website Optimizer

Test, test, test! Let you visitors find what they want to see!

Google Website Optimizer is a web marketing tool which allows you to test different versions of the same web page for efficiency. There are two basic approaches to testing:

Multivariate testing

You tell Google which page sections you want to test and provide the different variation for every section. This could be a header, a call-to-action, an image or any other part of a page. Website Optimizer makes sure that all possible combinations of variations are tested.

A/B testing

You provide 2 or more interchangeable pages and the tool rotates them evenly for your visitors. This option suits well for pages with don’t get much traffic.

The conversion statistics is collected and displayed in a clear fashion.

In a few words, by means of the tool you can make you visitors “vote” for possible changes in your page. And after you might want to implement the “elected” changes and increase the overall site performance.

77Agency offers its rich experience in setting up, fine-tuning and interpretation of results in Google Website Optimizer. Contact us for more information and discussion of your individual support plan. Take advantage of our expertise!

Please submit your query or send us the email on woac@77agency.com and we will get in touch with you.

  1. (valid email required)
 

cforms contact form by delicious:days


*required fields

Work with us

Interested in working for 77Agency? Contact us.

Apply

Our Calendar

The most important events in New Media. Synchronise your diary:

July 2009
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031EC

"We have experienced large growth since we started selling online. Fifty percent of our online sales are generated by paid-for search."

Louisa Abrahams, Internet and CRM Manager at Estée Lauder


Google ADWORDS Qualified Agency Google Analytics Authorized Consultant (GAAC)


Get the latest industry news, trends and innovations from the 77Lab.
Sign up for our newsletter:


 
Copyrights 2009 77Agency Ltd