Google Analytics

The ultimate web analytics to obtain the most from your website!

Google Analytics is a powerful web analytics tool which allows to track and comprehensively analyze the traffic coming to your website. It is especially good for determining which sources or campaigns deliver the highest value. Google Analytics offers handy tools for understanding visitors’ behavioral patterns and determining where your potential customers fall out of the conversion funnel (the bottleneck areas on the site).

Some good uses of Google Analytics:

Determining and visualizing goals and conversion funnels. You can see entry points, navigation patterns, exit points, origins and destinations of a site’s customers, and automatically put these numbers into a graph. This helps you to determine on which pages you are losing potential customers, so you can improve those pages (using Google Website Optimizer).

Search Tracking, which allows you to see the navigation path of your visitors that have used your site’s internal search function. You can see what they were searching for, where hey ended up and how they got to their final page. This can be very useful since your visitors will tell you directly and literally what they are looking for.

Event Tracking: Analytics allows you to see how visitors used the multimedia on your site: it can track the use of your videos, flash and other media, and tell you where users stopped a video, went to another page or video and how well these visitors converted in the end.

Visualizing collected data as nice graphs and images, such as a map overlay of your customers’ locations, and timelines that help you compare your site’s performance over several time periods.

77Agency offers its rich experience in setting up, fine-tuning and interpretation of results for Google Analytics. Contact us for more information and discussion of your individual support plan. Take advantage of our expertise!