SEM

SEM or Search Engine Marketing is the use of paid advertising to direct a user to a website in the form of a placed advertisement.

It is often referred to as PPC (Pay Per Click) advertising in which brands/agencies would only pay and advertising cost once a user has clicked on an ad.

This performance element and the growth of the use of search engines, such as Google, has developed SEM as one of the most popular channel to reach a mass audience and scale an advertising campaign.

77 have a rich heritage in SEM and were the first agency in the UK to place a Adwords placement onto Google for the Financial Services vertical in 2003. 77 are also have a strategic partnership with Google and enjoy new product BETAs on behalf of our brands.

Our rigorous attention to detail and deep understanding of the channels that enables us to often out perform client KPIs or increase campaigns performance when migrating to 77 from other agencies or in-house management.

Fast forward to the present day and 77 now manage truly global campaigns across all major verticals; working across all major search engines including Google, Bing, Baidu and Yahoo! Global.

The search team often join 77 having studied Math or Economics at University and have a passion in numbers and understanding the levers in which change can be affected.

It is with this approach and a rigorous attention to detail which enables to often out perform client KPIs or increase campaigns performance when migrating to 77 from other agencies or in-house management.

A client campaign will start with an extremely detailed on boarding process in which a current campaign or SEM objectives will be forensically reviewed. Thus leading to a full understanding of what has worked (or not) previously and the areas in which optimisation can be found.

By fully utilising SEM full product suite, applying a Test, Learn and Optimise approach and interrogating performance data, 77 is often able increase performance in even the most mature campaign or the most competitive vertical.

By fully utilising the full SEM product suite, applying a Test, Learn and Optimise approach and interrogating performance data, 77 is often able increase performance in even the most mature campaign or the most competitive vertical.