Programmatic Buying

At 77Agency we understand the importance that technology plays within digital marketing.

The evolution and growth of Programmatic buying is testament to the advancement of technologies that are able to provide marketers an almost infinite amount of data to influence and affect consumer behavioural signals.

77Agency work with a number of Demand Side Platforms (DSPs) that feed into multiple Ad Exchanges to bid on ad inventory in real time, also known as Real Time Bidding (RTB).

These bids are decided based on an auction model and the price, traded in Cost per Thousand (CPM), are able to decided in a hundredth millisecond through multiple behavioural signals as to whether the ad is relevant to the user and to then to award the placement to the highest bidder.

At 77Agency we are perfectly placed to understand this technical ecosystem along with interpreting the data in which they provide. We are then able to use this to plan and buy effective media to deliver against our clients (often multiple) objectives.

As a performance agency that has a rich heritage in building complex technologies that optimises based on vast amounts of data, 77Agency is ideally placed to embrace the advancement in programmatic buying as this expands beyond just display advertising.

Well placed for the future

It is widely acknowledged that the way in which media is traded in the future will almost be entirely programmatic; whether this is TV, radio, display or other, programmatic technologies that trade in RTB are here to stay.

However technology can only tell half the story and human interpretation and expertise in understanding complex data outputs to inform better decision making is equally, if not more, important.

 

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Search Engine Optimisation

As a performance agency that has a rich heritage in building complex technologies that optimises based on vast amounts of data, 77Agency is ideally placed to embrace the advancement in programmatic buying as this expands beyond just display advertising. 

Harnessing Big Data for Big Decisions is 77Agency’s mantra when planning and buying programmatic campaigns. Using RTB technologies 77 drive maximum efficiencies whilst delivering on performance objectives.

By utilising best in class targeting solutions 77 is able to pinpoint target audiences to ensure that the right message is delivered to the right audience on the right platform at the right time.

By utilising best in class targeting solutions 77 is able to pinpoint target audiences to ensure that the right message is delivered to the right audience on the right platform at the right time.