Affiliate Marketing

Affiliate marketing is a performance-based and cost effective channel. The merchant (the brand) pays the affiliate only when a conversion is generated by the affiliate’s own marketing campaigns, which can be any online channel.

Our specialist team devises, executes, tracks and refines campaigns to deliver against your KPI’s. We work with over 100 affiliate networks on a global and local basis to generate leads, maximise sales and raise brand awareness. 


Strong relationships with the main affiliate networks ensure maximum buying power

How can 77Agency help?

We set up affiliate marketing activity that supports the overall digital marketing strategy, providing extended reach and volume in a cost effective way for our clients. 77Agency has direct relationships with over 100 affiliate networks from all around the world, with both global and local players. We have a team of specialists who work closely with each of these networks to maximise campaign performance and get more results.

Our Affiliate Marketing services include:

  • Campaign setup
  • Creative strategy and creation
  • Tracking setup
  • Programme audit
  • Expansion of the program with periodical recruitment of new networks

We run prospecting and retargeting campaigns with clear KPIs that include but are not limited to:

  • Lead generation
  • Sign ups/subscriptions
  • Sales
  • Mobile app installs


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What is Affiliate Marketing?

A third party, known as an affiliate network, manages all the administration and financial transactions between the merchant and affiliate. They also provide tracking and targeting technologies via an online platform.

Affiliates may use any of the available online channels in order to generate sales for the advertiser including email marketing, search, comparison sites, cash-back sites, blogs and feeds, social media and shopping directories. Commission can be paid to affiliates on a CPA (cost per action), CPL (cost per lead) or CPS (cost per sale) basis.

As well as providing direct sales and/or leads for brands, affiliate marketing campaigns enhance brand-awareness and influence brand perception.

Local relationships, forged over many years on an international level