Affiliate Network Marketing

77Agency encourages a broad marketing mix when choosing appropriate services for clients. In some cases, use of Affiliate Marketing can prove just the right solution. Affiliate marketing networks are among the most cost-effective and measurable forms of mass online advertising. The term describes a widespread method of site promotion, in which an affiliate is rewarded for every visitor, subscriber or customer provided to advertisers through the affiliate’s efforts - a modern variation of the practice of paying finder’s-fees to individuals who introduce new clients to a business.

The most attractive aspect of affiliate marketing, from the marketer’s viewpoint, is that no payment is due to an affiliate until results are realized, with the exception of administrative fees. Payment may be made based on a certain value for each visit (Pay-per-click or PPC), registrant (Pay-per-lead or PPL), or a commission for each acquired customer or sale (Cost-per-acquisition or CPA).

77 runs campaigns together with chosen affiliate networks such as OMG, TradeDoubler and Commission Junction that deliver significant returns and scales the administrative and logistical process of booking advertising with hundreds of websites, something most companies do not have the time or capacity to do.

77Agency has proven and sound experience in the successful execution of affiliate networking and can fully manage this process. Implementing the service is relatively straightforward: 77Agency scripts are embedded within the relevant pages of an advertiser’s website so that each PPC/PPL/CPA can be tracked and the various affiliate networks can be rolled on/off seamlessly and without additional disruption to the client. The creative and terms of advertising are posted within the affiliate network and their associated websites apply for approval to display the advertising.