Services

“The global search market will be worth £3.7bn ($7bn) by 2007″ - Piper Jaffrey

Over 70% of all online activity involves using search engines to look for products and services. At 77Agency, we have harnessed the explosive growth as a tool to increase brand and market visibility and to translate that into immediate, low-cost acquisitions. Not just one-off, but on an ongoing strategic basis.

77Agency will provide you with complete end-to-end services and solutions tailored to your SEM requirements, placing you at the top of search engine rankings, time and again.

To this end, we deliver the most complete, robust and scaleable purpose built SEM tools available today. We manage cost-effective deployment, tracking and reporting of campaigns and traffic on a 24/7 basis. Most importantly, we can account for every penny that you spend, improving the traffic and the cost of capturing the traffic to your site.

Based on strong relationships with all major UK and European search engine networks, such as Google, Yahoo, MSN and MIVA, our services include:

• Search Engine Marketing (SEM) or Paid-for or Sponsored listings advertising
• Search Engine Optimization (SEO), or Natural Listings

Additionally, 77Agency provides a range of supporting services to help improve overall online marketing campaigns:

• Specialist Outsourcing and placement of SEM personnel
• Trademark Protection
• Affiliate Networks Marketing

Why use 77?

• Optimal spend and ROI: 77 sits down with the client to assess the best SEM course of action. PPC or SEO? Perhaps a combined focus can fulfill budgetary and tactical needs. Regardless of the chosen path, we will explain exactly why, how much and where your spend will be concentrated. If need be, we can step in and adjust in real-time. Afterwards, results will be shared and analysed - providing you with a completely transparent overview of campaign Return-on-Investment (ROI).
• Performance Measurability: The beauty of well implemented SEM over traditional marketing media lies in the total measurability of campaign success. How much traffic has been generated and at what cost? Was the user acquired or at what stage did they exit the process? Which Search Engine was the prospect’s source - was it from a Natural or Paid-for listing? What Key Words or phrases delivered clicks on advertisements and how much do they cost? You, the client, with the 77Agency tools, can track and audit consumer activity and act on findings using 77Agency’s insights.
• Technology Expertise: Unlike most other agencies 77 uses in-house technology resources already tried and tested as winning solutions. Our customised marketing tools combine direct API links into all major search engines with real-time tracking and granular reporting across the entire customer life cycle.
• Professional Certification: 77Agency is one of the first agencies in Europe to have obtained Google Qualified Advertising Professionals certification, reflecting the highest standards we apply to our work.
• Client-Aligned Incentive: 77 charges a flat retainer based on time and effort rather than a percentage of marketing spend. This ensures that the Agency’s interests are fully aligned with those of the client. We are dedicated to critically managing agreed budgets in order to produce the highest Return on Investment (ROI).
• Proven Business Experience: The 77 team have extensive track records in online marketing and have delivered successful high-traffic campaigns to a wide selection of niche clients and global brands.
• Multilingual & Multinational: 77 can deploy tailored localised campaigns and provide SEM services worldwide (across Europe, the Far East and the United States).