Take a look at this case study of a coffee company that seriously underestimated the power of Facebook and seriously overestimated the value of a new fan – ending in a disastrous promotion . Although a bit late in the game, they did eventually recognise their error and did their best to make amends to disappointed fans. Don’t make the same mistake, check out the article, Facebook promotion turns into PR nightmare for coffee company, published by PR Daily.
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Facebook PR Nightmare!
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Facebook PR Nightmare!
Take a look at this case study of a coffee company that …. read more
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