Developing an Effective Social Media Strategy

Thursday 15th July 2010, 4 pm - 7pm
Soho House, 21 Old Compton Street, London, W1D 5JJ

77Agency and Buongiorno Digital in collaboration with Viadeo are hosting a social media event for marketing professionals.

The event will focus on today’s most popular social media channels and how to create an effective social media strategy around them. Our guest speaker from Viadeo will discuss the opportunities offered by professional social networks for brands and how to use these in the most successful way. During the last part of the seminar program we will look at social media marketing through the use of mobile and smart phones as an ever growing number of consumers use these devices to access social networks.

Topics

• A review of the major social media networks
• The branding and communication tools offered by Facebook
• Using professional networks to reach your target audience
• The myths around mobile marketing
• Mobile: Evolution of location-based services and how to integrate them into your social media marketing strategy

Agenda for the evening:

4:00 - 4:30 Arrival and registration of delegates

4:30 - 5:00 Introduction to the major social media networks. How to develop an effective Facebook strategy, Amedeo Guffanti, Business Strategist, 77Agency

5.00 - 5:30 Practical & measurable methods to get the best out of social media for your business, Wayne Gibbins, Communication & Partnership Director, Viadeo

5:30 - 6:00 Mobile & Couponing in the Social Media Scene, Stefano Diemmi, Managing Director, Buongiorno Digital UK

6:00 - Drinks and light refreshments will be served

How to book:

Please email your name, company name, email and telephone number to: seminarslondon@77agency.com

If you have further questions, please feel free to contact us on tel: +44 (0) 207 831 5392 or the above email address.

We look forward to seeing you at the event

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