360⁰ Marketing: Using creativity to integrate offline, social & mobile activities - Rome

Thursday 8th October, Hotel Adriano, Via di Pallacorda, 200186 Roma.

77Agency and Buongiorno Marketing Services, in collaboration with Google, key-com and BootB, are hosting a knowledge sharing event for marketers in Rome.

The event will focus on the growing opportunities presented by the new digital channels, with a particular emphasis on YouTube from our guest speaker, Angelo Liverani, of Google. We will also look at the use of social media via mobile, how to integrate the new channels with offline campaigns and the importance of creativity in this process.

Topics

• Introduction to YouTube: advertising opportunities, targeting , case studies
• The importance of creativity in developing multi-channel campaigns
• Integrating online campaigns with offline activities
• Social media marketing via mobile

Agenda for the evening:

18:30 – 19:00 Arrival and registration of delegates

19:00 – 19:15 Introduction to Social Media, Marco Corsaro, MD 77Agency

19:15 – 20:00 The role of YouTube in the media mix, Angelo Liverani, Agency Relationship Manager, Google Italy

20:00 – 20:15 The importance of creativity for multi-channel campaigns, Pier Ludovico Bancale, CEO, BootB

20:15 – 20:30 Offline activities as part of your digital strategy, Enrico Pascarella, Events Manager, Key-Com

20:30 – 20:45 Social Media and Mobile, Daniela Gallo, Digital Marketing Director, Buongiorno Marketing Services

20:45 - Networking

Light refreshments will be served following the presentations.

How to book:

Please email your name, company name, email and telephone number to: seminarsrome@77agency.com

If you have further questions, please feel free to contact us on tel: +44 (0) 207 831 5392 or the above email address.

We are looking forward to seeing you,

77Agency

Back to seminars