Social Media Marketing for Fashion and Luxury Brands - New York

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“In April 2008, Facebook became the world’s largest social network in terms of unique monthly worldwide visitors” (TechCrunch, June 12, 2008)

“Twitter has come on the scene in an explosive way perhaps changing the outlook for the entire space … the fastest-growing Web brand in May 2009, increasing 1,448% year-over- year, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009.” (Jon Gibs, V.P., Media and Agency Insights, Nielsen Online, June 2, 2009)

Social media continues to be a topic of discussion and it is rapidly becoming important for companies to understand its effect & affects on a brand, for which brands it is a suitable online tool and for which ones is it better to stay away from…

77Agency believes there is still a lot to discover when it comes to social media and therefore we, in collaboration with C&M Media PR and Facebook are organizing an educational & knowledge sharing evening in New York for fashion and luxury marketers that are keen on taking their brands to the next level using of Social Media.

Recently 77Agency hosted a similar evening at Soho House London:

“I have rarely attended a seminar which is so utterly relevant and direct. I left with a clear idea of actions and with a team that were totally enthused about the concept”.

-Anna, E-commerce Manager Anya Hindmarch

The event will be held on the 22^nd of September at Soho House New York, 29-35 Ninth Avenue (at 14^th St.), New York, NY 10014. Soho House is a private members-only club that offers us the ideal location for events and networking.

During this knowledge sharing evening the following topics will be covered:

The success and growth of Facebook
Effectiveness of social media and what role does Facebook play?
Advertising possibilities with Facebook
How do other brands use Facebook
Using Facebook with other online activities like Twitter
Brand protection through social media
How to implement your Social Media strategy (do’s and don’ts)
Is your product/service suitable for social media? What are the benefits? Which outlets to use?
Case studies

Program for the Evening:

6:30 – 7:00 Welcome drink

7:00 – 7:15 Introduction to Social Media, Marco Corsaro, MD 77Agency Ltd.

7:15 – 7:30 “Facebook for Marketers”, Katie Zacarian of Facebook US

7:30 – 7:45 “How to reach your desired audience through Social Media”, Marco Corsaro, Founder & CEO 77Agency

7:45 – 8:00 Questions

8:00 Onwards - Networking

Upon arrival you will receive a welcome drink and during the networking session afterwards we will serve refreshments.

How to book:

Please email your name, company name, email and telephone number to:
77agency@cmmediapr.com. Alternatively, you can call the RSVP line for this event at 646.336.1398×300 to reserve a space or ask any additional questions and we will respond to you promptly.

We are looking forward to seeing you,

77Agency and C&M Media

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