SEO: Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimisation (SEO), also known as natural search, is a term used to describe the methods employed in modifying a website to improve its visibility in ‘natural’ or non Paid-for search engine listings. If done well, Search Engine Optimization can be an impressive way to reduce SEM costs.

Research shows that, after launching a keyword search query, a large number of people initially eyeball the top-centre of a page of ‘natural’ (or ‘organic’) search engine results - as opposed to the PPC ad results that may surround it. What is even more interesting is that high Natural Search rankings ensure prominent visibility (See diagram below), with significant Click on those links.

In other words, generating traffic to your site can be achieved with the addition of affordable SEO services, and can be a suitable, cost-efficient complement to the PPC option. For existing websites, 77Agency acknowledges the weaknesses of SEO design, as the top organic search rankings are generally less certain, less flexible and can not be guaranteed in the same way as PPC. However, there is plenty of search engine optimization activity that can be implemented to quickly and efficiently improve an existing website’s natural listings ranking without the need for dramatic changes to the website. In addition, a more in-depth website SEO analysis can be done to improve its positioning in the natural listing.

77’s top SEO services

77Agency carries out search engine optimization projects on behalf of clients of all sectors and sizes with the aim of ensuring that your website achieves high natural search rankings and traffic ROI. The determinants differ considerably from the PPC ranking model - the main difference being that the non-commercial nature of SEO excludes the ability to bid on keywords or otherwise pay for rankings. In theory, everyone has the same shot.

However, we enable companies to get those determinants spot on, gaining maximum exposure, while simultaneously avoiding the pitfalls of organic search. The following include the SEO techniques used:

Analysing and restructuring complete website configuration.
Ensuring valuable content, which will also help to encourage linking from other sites (linkbaiting).
Examining best-practice SEO processes according to the variable Search Engines.
Improved copywriting on the website to emphasise keyword search activity, taking into account frequency and distribution of relevant terminology.
Enhance composition of website “Landing Pages”.
URL submission: We help submit your site pages to the various Search Engines.
Site coding: Introduction of Meta-tags, file and image naming, HTML titling.
Ethical SEO: Ensuring your company reputation by adhering to white hat SEO “rules”.

77Agency will mould their SEO strategy to your needs - in other words, you will get a bespoke solution to fit your exact requirements - not a ‘one-size-fits-all’ patch.

What else can you expect from a SEO company like 77?

Strategy: What does the company want from their SEO efforts? What are the differentiators that set apart your brand from others? How does search engine optimization fit in with the company’s marketing mix? All strategic aspects will be reviewed and incorporated into a set of strategic recommendations that 77Agency can implement…
Recommendations: 77 will provide independent, best practice search engine optimization recommendations that we can implement. Alternatively, we can come in and help your marketing and web team deploy the strategy.
Pricing: Our pricing reflects the level of optimization desired and the amount of work required to realise this - this can vary considerably, but we will provide the right price for the right work.
Reporting: Ranking and performance reports tracking all organic search activity will be submitted to the client on a regularly agreed basis.
On-line Client Access: Client has access to on-line monitoring SEO tools and reporting.