New Media

Preferred Marketing Developer Directory

admin — Mon, 28 May 2012 17:39:47 +0000

77Agency is a Facebook Preferred Marketing Developer, qualified by the PMD program in:

– Ads;
- Pages;
- Insights.

77Agency & The Social Machine at the Forum della Comunicazione!

Joanne Reynolds — Thu, 23 Feb 2012 15:23:24 +0000

Did you see 77Agency at the Forum della Comunicazione Digitale in Milan on 7 February?

If not, you missed out on a demo of our Social Machine – a new, smart, way of connecting Facebook with the real world.

In addition to the stand and live demos, Marco Corsaro (Founder & Managing Director) and Amedeo Guffanti (Partner & General Manager) were interviewed, in front of a packed hall, by Italian journalist Federico Luperi as representatives of “Digital Leaders” in Italy.
So what is the Social Machine? The Social Machine makes it possible to share actions and thoughts in the real world – directly with friends on Facebook. Register, take a bracelet and start sharing. Wave the bracelet against the reader to share your location or the fact that you’re drinking an Espresso with 77Agency at the Forum della Communicazione, or perhaps you’d prefer to share the fact that you are shopping at your favourite store!

If you’re interested in finding out more about the Social Machine, contact us.

Tags:social media events

Get The Best From Your SEO Agency!

Joanne Reynolds — Mon, 23 Jan 2012 12:04:48 +0000

Search Engine Watch provides a few tips on how to work best with the agency that is managing your Search Engine Optimisation. SEO is a long-term, ongoing process with a different sent of objectives and techniques used compared to other areas of digital marketing. Read the article How to be Your Agency’s Favorite Client: Five Dos and Don’ts to ensure that you are getting the best out of your SEO agency!

Tips For Writing on the Web!

Joanne Reynolds — Mon, 23 Jan 2012 11:26:25 +0000

The rules when writing for web are not the same as those for writing for traditional media. Readers scan the web, they don’t settle down to read every word. Writers need to be aware of SEO – flowery marketing text that neglects to mention the product just doesn’t cut it. Check out these 10 Tips for Good Web Writing published by About.com and make sure you have the skills you need to write relevant, concise, web text for both readers and the search engines!

Tags:web writing

Are You Using Google+ Yet?

Joanne Reynolds — Mon, 23 Jan 2012 10:52:19 +0000

Larry Page announced that Google+ now has 90 million users and that 80% of them sign-in weekly. He also stated that 1 million businesses / brands have their own page on the social network. Whilst these numbers are still small compared to Facebook with 800 million users, perhaps it is time to for brands to take a more in-depth look at the opportunities available via Google+ – not to mention the implications of social search. Take a look at the Google+ user data published by Social Times and read the advantages for early adopters in the article Google+ is set to become the fastest growing online medium in 2012, published by PRMoment.com.

Tags:Google, social search

Facebook PR Nightmare!

Joanne Reynolds — Mon, 23 Jan 2012 10:23:14 +0000

Take a look at this case study of a coffee company that seriously underestimated the power of Facebook and seriously overestimated the value of a new fan – ending in a disastrous promotion . Although a bit late in the game, they did eventually recognise their error and did their best to make amends to disappointed fans. Don’t make the same mistake, check out the article, Facebook promotion turns into PR nightmare for coffee company, published by PR Daily.

Tags:facebook PR

Tips For Mobile Paid Search

Joanne Reynolds — Mon, 23 Jan 2012 09:57:24 +0000

Perhaps you have a successful Adwords campaign that drives relevant traffic to your site at a great ROI. But have you considered mobile search? Mobile search is different in that the user is probably out and actively searching for a business or product close to them right at that very moment. Take a look at the article How To Grow Your Business With Mobile Paid Search published by Mashable for tips on how to optimise your search campaign for mobile.

Tags:mobile search, Search Engine Marketing

Google Social Search Has Arrived!

Joanne Reynolds — Tue, 10 Jan 2012 17:54:26 +0000

Google has launched three more features in their objective to make Search Social; Personal Results, Profiles in Search and People and Pages – creating what they are calling Search plus Your World. Get all the details in the Official Google Blog post.

Tags:Search Engine Marketing, social search

Google Revamps Analytics

Joanne Reynolds — Tue, 10 Jan 2012 13:46:53 +0000

Towards the end of 2011, the new version of Google Analytics was released. In this article, 10 New Google Analytics Features You Need to Start Using, Mashable has highlighted some of the useful new features, including real-time data, keyword clouds and social engagement data.

Tags:Google Analytics

Social Media Referrals Impact Sales

Joanne Reynolds — Tue, 10 Jan 2012 11:12:25 +0000

HubSpot reports, with an infographic developed by Killer Infographics, that consumers are 71% more likely to purchase based on social media referrals . If you weren’t already convinced of the potential of social media for marketing, take a look at the stats, or better still, come and talk to one of our team or check out some of our case studies.

Tags:facebook marketing

Search Technology, Social & Global Support Key for Marketers in 2012

Joanne Reynolds — Mon, 09 Jan 2012 17:08:52 +0000

Search Engine Watch, in their article, Search Marketers Value Social, Global; Plan to Increase SEM Tech Spend in 2012, reported on a study carried out by BrightEdge stating that 72% of marketers intend to spend more on search engine marketing technology in 2012. The report also reveals that global support will be important or more important for 55% of those questioned. Any the value of investment in social marketing, 98% said that social media matters to their organization. Investment in Search Technology, Social and Global Support – it’s a good job we’ve got the Social Ads Tool!

Tags:new media technology, Search Engine Marketing, social media marketing

New Year’s Resolutions for Display Advertisers

Joanne Reynolds — Mon, 09 Jan 2012 16:36:48 +0000

In the post 5 New Year’s Resolutions for Display Advertisers, Google sets out it’s recommendations for Display Advertisers in 2012. Tips include the strategic use of remarketing, harnessing the full potential of video, use of social media and mobile and the reminder that there is the perfect ad for everyone! Watch the video for the full presentation, or check out the summary in the article.

Tags:Display Advertising, Google display advertising

The 77Story, want to be part of it?

Joanne Reynolds — Thu, 05 Jan 2012 15:46:42 +0000

Ever wondered what it was like to work for 77Agency? Check out the video telling the 77Story to date!

77Story from 77creative on Vimeo.

77Party Time!

Joanne Reynolds — Thu, 05 Jan 2012 15:38:22 +0000

Check out the photos from the 77Xmas Party!

Here’s to a 2012 dedicated to new media!

70% of Social Media Spend Goes to Facebook

Joanne Reynolds — Thu, 10 Nov 2011 16:09:40 +0000

All Facebook reported the results of a study carried out by eMarketer in their post Facebook To Grab $7 Of Every $10 Spent On Social Ads, predicting online ad spend up to 2013. The research firm predicts that ad spend on social networks will near $10 billion globally by 2013, with Facebook pocketing the huge majority.

Tags:online ad spend