OMMA Mobile

April 29, 2009

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In this fourth iteration of OMMA Mobile we tackle how brands are stepping up to the challenge and successfully integrating mobile with the larger media plans that consumers encounter 24/7. That always-there device is now capable of super-activating an existing marketing plan, whether it is in-store, out-of-home, on-air or in-print. Integration and activation represent the true and mostly untapped power of mobility. Mobile should be there to answer whatever questions and satisfy whatever interests your campaigns raise in a consumer’s mind.

when: April 29th

where: Crowne Plaza Hotel Times Square, NYC

2009 The Year of the New Media Revolution

77Agency: 2009, The Year of the New Media Revolution

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"We have experienced large growth since we started selling online. Fifty percent of our online sales are generated by paid-for search."

Louisa Abrahams, Internet and CRM Manager at Estée Lauder


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