Pathé is the number 1 cinema chain in The Netherlands.
CHALLENGE: To bring the Pathé.nl website top of mind for users looking for information about the latest cinema releases, to move from being seen as a booking website to become the top advice and content provider for movies.
SOLUTION: A Facebook Page was set up as a platform for developing brand awareness, encouraging direct interaction with consumers and driving traffic to the Pathé.nl website. The content strategy included regular wall updates and the development of a range of game and competition apps to promote specific films.
RESULTS: The Pathé Page is one of the top Facebook Pages in The Netherlands. It now has more than 55,000 fans and generates 100,000 + organic (friend-to-friend) impressions every day, ensuring that Pathé appears in the feed of almost all Facebook users in the Netherlands. Each day the Pathé Facebook page sends 1000 + unique visitors to the Pathé.nl website.